If you follow along with me and DTC on IG or here on the blog, you know I’m a New York Fashion Week regular. It’s crazy to think this is my eighth season attending shows, but GIRL the excitement, nerves, and gratefulness are at an all time high! Perhaps it’s because the last two seasons were very…unexpected (thanks COVID)...but my guess is it has something to do with feeling like my BIG dream is FINALLY reality!
Let me explain—
For as long as I can remember I’ve been OBSESSED with all things fashion and beauty, but maybe not for the reasons you may think. Over the years I’ve experienced first hand the power of dressing and living confidently and I’ve FOREVER dreamt of sharing that power with as many women as possible! Though that dream tied me exclusively to the industry for many years, I now *SPOILER ALERT* have the incredible opportunity to empower women to live confidently beyond the industry and across ALL areas of their life EVERY DAY!
But GIRL, there’s no denying it started with my love for fashion…
To me fashion week is a pinnacle in the industry, so to say attending shows season after season is a *literal* dream come true is an understatement. Sure fashion may no longer be my exclusive focus, but I think we can agree that attending shows to network with like-minded women and to share the dreams of designers with YOU is no less inspiring!
So GIRL, why am I diving deep into all things NYFW with you anyway? Well, I suppose it’s because:
A. I’m preparing you to be spammed with NYFW content over the coming weeks (sorry, not sorry!)
B. I want you to remember that your dreams are allowed to grow and change as you grow and change.
C. You truly are worthy of and capable of achieving ANYTHING you dream!
And GIRL, I really mean that!
And THAT is exactly why I’ve created a guide to attending NYFW for YOU!
You read that right, GIRL! If you’re a fellow fashionista who has dreamt of attending NYFW too, be sure to check out my ebook (co-authored with my industry bestie Claire Shay). It is THE resource for pitching from the perspective of a PR pro and includes real life expertise to navigating NYFW all in one place that I promise. I am confident that with hard work behind the tips in our ebook will absolutely work for you too!
Oh & GIRL if you’re looking for accountability and confidence to live your dream (in the fashion industry and beyond) consider joining Ditch the Clique’s one on one confidence coaching community where I promise to cheer you on and help you make a plan to live your dream life too!
who is Rachel?
Rachel K. Grim is the Brooklyn New York based blogger, speaker, and empowerHER behind the event series and online community Ditch the Clique. In 2019 Rachel launched Ditch the Clique to empower REAL women of all ages, races, sizes, and careers with goal-getting resources to live the life they dream! When she’s not scheming new ways to grow the Ditch the Clique COMMUNITY, Rachel can be found eating and shopping her way through New York City, traveling abroad, or watching binge-worthy reality television (with a glass of prosecco in hand, of course)!
Follow Rachel @rachelkgrim